get googled.
funnel leads.
win clients.
We rank websites on google for

we rank gym websites on google to win more members.

75% of searches on Google never make it past the first page. SEO is how your gym website gets found on page #1.

fitcode //

gym seo

seo for gyms // struggles we face

the lonely billboard in a desert.

You have a website because you've been told you need one, but so far it seems pretty useless. Where's the sudden flood of new leads, web traffic, or standing ovations?

Hell, maybe you don't even show up on a local Google search for 'gyms near me'. Check out these two contradicting stats...

You have a website because you've been told you need one, but so far it seems pretty useless. Where's the sudden flood of new leads, web traffic, or standing ovations?

Hell, maybe you don't even show up on a local Google search. Check out these two contradicting stats...

of all website traffic comes from organic search results.*
of pages essentially get zero search traffic from Google.*

Yeah, depressing at first glance, but where others might see a roadblock, we see opportunity.  Let's close the gap for your gym seo.

You deserve a gym website that is on google.

gym leads // expect results

first page equals more leads.

Search Engine Optimization (SEO) strategies and tactics will increase organic search visibility on Google, generating leads, sales, and revenue.

That’s corporate jargon for, “The higher you rank on Google for a keyword the more traffic you’ll get.”

In other words, if someone is searching for something you offer, like “ankle weights for three legged kittens” we use SEO to convince Google your product/service page is the most relevant solution.


gym keyword research.

Keywords are the foundation of any great gym seo campaign. We can sprint out a year's worth of gym keyword research in just weeks.

We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast uptick in members.

a strategic seo roadmap.

We use a data driven approach to identifying which pages to work on with what keywords during your gym seo campaigns.

Populate your website with the content your potential customers wants, needs and is searching for.

We make it a point of pride to not publish any pages that aren’t helpful to your customers. Quality over quantity, without exception.

funnel keyword traffic.

Keywords on their own do nothing, we have to put them to action in the form of page titles, metas and body text improvements.

We'll handle all that for you using a model referred to as sprints.

A sprint is a focused, condensed effort to tackle each major pillar of an gym seo campaign. Instead of taking months to complete a task like keyword research, we 'sprint' out the work within a week.

Web Design Integrations

gym seo // why fitcode

the clear choice.

With a decade of design & dev experience under our belts, we launched fitcode in 2019 to serve the health & fitness niche.

Why? Because we've been trainers and micro gym owners in the past. We witnessed first-hand how most of the competitor websites were about as useful as a Facebook page.

Dominating through superior tech and client-experiences became easy...

fitcode will provide you with hand-crafted services that blow your expectations out of the water with function, innovation and delivering a great return on your investment!

We won't recommend anything that doesn't make sense for your current monthly revenue and ultimately increase your bottom line.

Client onboarding automation


UI/UX Design

HTML, CSS, & Javascript Development

Conversion Optimization

Lightning-Fast Load Times

gym seo // timeline

how it works.

This phase of our Clicks-To-Clients process revolves around preparing your gym website to get more leads from Google with what we call 'sprints'.

SEO 'sprints' break up optimization work into bite-sized chunks and avoids locking you into pesky 12-month long contracts like other gym seo agencies.

tracking & analytics.
Week 1

We probably don't need to remind you that tracking metrics makes you 2x more likely to reach a goal.*

Clients and new prospects are the life blood of any healthy gyms. So having information like; how long someone stays on a page, what they click, where they click, and the % of conversions is vital information.

If you don't have analytics or heat-map tracking already installed on your website, it will be the first things we deploy.

strategy sprint.
Weeks 1 to 2

Think of the keywords your website ranks for as the arteries that carry potential clients to your business.

Picking the right keywords for each individual page on your website can be tedious, but provides an enormous ROI over the long-term.

By analyzing competitors and industry leaders, we can understand the keyword “gaps” on a website. These gaps are the ones that are driving traffic to your competition but not to yours, because you don’t have the pages on your website to rank for that traffic.

In short, during a strategy sprint we sift through potentially thousands of keywords and analyze a gap between you and 5 of your competitor's. These serve as 'seed' keywords for content creation sprints and a projection of how to close the competitive gap through the acquisition of links.

  • Technical review + improvement suggestions
  • Analytics scrub + correction suggestions
  • Full site content audit
  • Comprehensive SEO strategy
content sprints.
Weeks 3 to 4

Using the keywords found in the gap analysis, we flush them out into targeted topics for new page creation.

This involves mapping each keyword to specific customer pain points and desires, transforming them into compelling landing page ideas that promise solutions and value.

Finally, we leverage these ideas to craft content pages over the next 12 months that not only rank well in search engines but also help your gym clients, driving engagement and conversion.

  • Technical SEO check
  • Integrate targeted keywords
  • Create high-quality content
  • Optimize on-page elements
  • Monitor performance and adjust
link sprints.
Weeks 1 to ♾️

As you know, it’s not enough to just do “on page” corrections and create quality content. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites.

You need to figure out a way to get other websites to talk about you. At first, you will need to do this manually. Get active in forums, Reddit, Quora, Facebook Groups – find your voice and provide value. Find the best blogs in your industry and ask them if you can write a post for them. If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organically.

We will feed these in a natural and impactful way over the course of 9 to 12 months.

  • Full backlink scrub + audit
  • Target link type identification
  • Target page identification
  • Email outreach + management
  • Link acquisition + tracking

Once we start gaining some traction, our projections will continue to become more and more accurate with data-driven content decisions.

Things will really start picking up between months 6 to 9 and by month 12 you'll probably realize you'll never want to stop using SEO as you start to dominate your local market.

find out how many visitors your gym website should be getting.

fitcode is for health & fitness businesses who prioritize results over wasted time.

seo results example


seo for gyms // pricing

Tackling the digital realm, fitcode crafts strategies that bring real, measurable gains. Immersed in the nuances of search algorithms and the pulse of the latest trends, we roll out inventive tactics to boost your site's visibility, draw in the audience you're after, and solidify your spot atop search engine charts for gym. With a blend of expertise and innovation, we're here to guide your journey to digital prominence.

⚠️ This reduced pricing assumes you are using the Website Template for the Profitable Designer Blueprint. Otherwise, there will most likely be an additional setup fee.
Basic Local  SEO
GMB Set up & Optimization
GMB Monitoring
Technical SEO Suggestions
On-Page SEO
Foundational Backlinks
unf*ck my seo
3-Month SEO Launch Kit
then $500/m
GMB Set up & Optimization
GMB Monitoring
Technical SEO
On-Page SEO
Directory Citations (75-100)
Foundational Backlinks
Press Releases
full send
Six-Week SEO Trial
Just $2,000 for a full six-week SEO trial to kick off your journey to ranking #1 on Google.

Six-Week SEO Trial

Discounted six-week SEO trial to see if it's the right fit for your business.
  • SEO and Site Health Scores
  • On-page recommendations
  • Top 50 keywords report
  • Keyword recommendations
  • Competitor research report
  • Potential traffic data
  • Campaign strategy plan
  • 30-minute strategy call with Micah


($3,200 Value)
⚠️ We only work with Webflow or SquareSpace websites. If you don't have either, we suggest grabbing this website template that we built from the ground up for SEO.
*There is no obligation to continue with SEO services once this trial ends.
"I highly recommend fitcode! I’m very satisfied with the quality of the gym web design and customer service. It’s nice that people like Micah exist: professional, fast, understands your vision and then produces something even better than you envisioned in your mind initially.

On top of all of that, he has been there to continually update my website when needed."


Ryan Thomas Jiu Jitsu

"Very knowledgeable, responsive, professional, and thorough. He answered all of my questions and dramatically improved my website. Highly recommend!"


Mpower Counseling & Yoga

"With Micah's skills around site build and SEO, we've managed to build a site that not only looks as it should, function as it should but also helps us be seen by online clients.

We continue to work with Micah as we find having someone to help direct our SEO strategy beneficial to our aim for growth and disruption of the personal training industry"


Resilient Human

"Excellent website developer. Their dedication and attention to detail is unmatched. Works daily to deliver concepts that move the needle of experiences for customers and products."


Multiple Projects

"fitcode has been wonderful to work with and our consultations have been constructive and creative. Working with fitcode has given me step by step tools to succeed in the online world.

Not to mention the amazing website!! 10/10 recommend."


Omsadhana Yoga

"I highly recommend Micah for website design. He listened to my wants/needs, created an aesthetically pleasing layout/design, and was incredibly fast on the delivery."


seo results example
seo results example
seo results example
seo results example
seo results example

What does seo stand for?

Search-Engine-Optimization (SEO) is a process of using different techniques to get yourself ranked high on search engines like Google. There are many ways that one can go about this but they all center around acquiring website traffic and achieving top spot for certain keywords in their sector without paying through pay per click ads or other methods such as buying reviews online.

Wanting website traffic is a bit like a client telling you, "I want to get in shape." There are so many ways to accomplish this, but not all of those ways are right for them. Same principle here, SEO is one of those ways and it happens to be our favorite.

Take it a step further, you find out your client responds well to intermittent fasting. Okay, but there is more to that are they doing a 16:8, 20:4, Warrior Diet? Likewise, there are a lot of sub-tactics and intricacies to fine tune how you approach fitness SEO. We won't know what works best for your case, until we pop open the hood and make a plan.

This could be anything from creating new website content around keywords related to your niche target market to maintaining a strong presence across multiple social media platforms. Fitness SEO practices and strategies are constantly changing to remain effective as internet search engines continuously update algorithms.

How much does gym seo cost?

To answer this question our SEO team would need to know more information about your fitness business and specific niche or micro-niches. We can tell you one thing though, from our 10+ years of analyzing websites and SEO campaigns, the biggest reason why most campaigns fail (possibly yours in the past too), is that the agency fails to properly assess the amount of work required to get you a great result and ROI.

We charge you a 1 time fee based on the number of URLs on your website. The more URLs, the larger the effort, the higher the price per sprint.

That being said, our SEO sprints range from $1,497-$9,997 with no-contract. The difference? Time invested each week into your fitness SEO strategy.

How long does gym seo take?

To answer this question depends greatly on where you are today, what SEO has been done before, and what your competition levels are like.

As a general rule of thumb, most websites on page 2 can be brought to the first page inside 3 months.

As for a brand new website, you’re looking closer to 6-9 months to get good first page rankings on competitive keywords.

That's not to say this will be a useless dead zone! You'll see leads and traffic will increase over time and consistently, but those big wins come when hit the top half of the first page!

What's the ROI on gym seo?

Generally more than you could ever imagine. The hidden value in SEO is that the leads will last for a very long time versus a client that you had to go hunt down yourself.

For example – This adds up quick. Let's say you're selling medium-ticket packages for 6-12 months. That's a Client Life-Time-Value of $1,800. If you get one additional client per month from a fitness seo strategy, it will more than pay for itself. Always check your ROI!

Can you get me to #1 on Google?

We will get you to the best possible position for your market, and flood your business with new organic traffic. From our 10+ years of fitness SEO experience, it’s better to focus on ranking your business for the right keywords than just chasing #1’s. If #1 is possible for the right search terms, then we’ll give it everything we got to get your there.

Will my google rankings drop if I stop doing seo?

SEO is much like going to the gym. Hit those weights for 9-12 months straight and you’re going to be in excellent shape. Now, if you had to stop for a few months, you’d probably maintain a relatively good physique. However over time your results will drop off, and you’ll need to head back to the iron church to play some catch-up.

If anything our recommendation would be to slow down if you simply just want to cut back, but if you're seeing a positive ROI, you won't want to!

The same is true for your SEO for fitness. With every strategy we implement we do it for the long-haul and you will reap the benefits for a long-time. However, when you push pause while your competition keeps charging ahead, you can fall behind.

If this happens after your campaign ends, simply give us a call and we will walk you through how we can fix it.

Do I need to sign a long-term contract?

No. We believe that if an agency needs to lock you in with a long-term contract, they aren’t confident in their abilities to delivery quality, effective work.

Each sprint we conduct internally is completed within a matter of weeks, so there's no need for long term agreements.

What sort of reporting will I receive?

You’ll receive a rank report for your website's progress in the Google search results every month either on a local or national level. This is important because in the early months it's hard to track progress while these strategies take a while to gain enough traction to immediately result in form submissions and phone calls. It's like your own fitness journey, each day you look in the mirror you might not notice anything, but overtime the results will speak for themselves and you'll be surprised at how far you came. So the detailed reporting is so you can see under-the-hood what's working and what's not every step of the way.

I've done seo before and it hasn't worked. How is fitcode different?

If SEO hasn’t worked then one of four things has occurred:

  • You’ve been ripped off by a scammer – Sadly there are a lot in this SEO industry, and if this has happened to you, we’re truly sorry – stopping these snake-oil salesmen is the reason we're so relentless in perfecting the art of SEO and optimization.
  • You were working with a website designer, developer, or marketing agency – SEO is a lot like brain surgery. It’s a very detailed, specific skillset that very few people truly possess. A lot of website design, marketing, or graphic design companies offer ‘SEO’ as a service, however they are not experienced in the craft or your industry. They are good at many things, but you don’t want your logo designer doing your SEO just like you don't want a powerlifter coaching someone for a bodybuilding competition.
  • Your SEO company didn’t know what they were doing – This is much more common than you would think. You see, lots of people start ‘SEO’ companies after watching a few YouTube videos, or buying a $4 e-Book. They think that they can learn along the way, and sadly, they convince many business owners that they know what they are doing when they truly have no clue. SEO, is a skill set that takes a lot of time to master and hiring a newbie disguised as a guru will leave you disappointed in your rankings.
  • Your company didn’t do enough to beat tough competition – If you paid $100, or even $500/month for fitness SEO in the past, then chances are your strategy wasn’t aggressive enough, or have enough effort and resources required to beat out tough competition. As the saying goes, “If you think a professional is expensive, wait until you work with an amateur”.

As fitness SEO specialists we can generally pinpoint with sniper like precision why your past campaign hasn’t worked. We will peek behind the curtains at all of your website data and compare them with your competitors! We're happy to discuss this further.

Do you offer PPC services?

Yes, but only if it makes sense with your overall Clicks-To-Clients 3-Phase strategy. Organic fitness SEO traffic is our preferred source of leads for you, but we will implement it in your traffic strategy to make sure your pipeline stays full.

Are there any guarantees for gym seo from fitcode?

We can guarantee that no one can guarantee you will rank #1 on Google.

Google makes that decision, and no SEO agency has some special intimate relationship with Google.

As a quick side note, the correlation between a 'guarantee for top rankings' and shady SEO companies is strong enough that even Google recommends to run the other way.

Our guarantee is that nobody will work as tirelessly as us to get you the ranking that your gym or fitness business deserves.

Will you work with a new gym?

Let's just say, "It depends." If you're brand new we will have some questions about your business cash flow and business model. We won't, in good conscious, recommend something that we don't think you'll see a return on investment (ROI) in a timely manner. With that said, we do work with startups if we see that it will benefit the onboarding/sales process and the owners' have a proven track record to close deals.